Thursday, April 10, 2008

Banana Republic Green Collection

We finally got the chance to pop by the Rockefeller Center Banana Republic on 5th Avenue, NYC to peep the Green Collection. G Spotter Margaret is seen here trying on her favorite looks.

Organic cotton print sun dress
Silk blend tunic top and organic cotton white jean

Organic cotton blouse with embroidered detailing and organic cotton denim shorts.
Men's collection with organic cotton graphic tees, organic cotton jeans, and organic cotton button down shirts.

If there is a downside to be mentioned, it is that the vast majority of the employees are not aware of the collection. We asked over 9 employees where the Green Collection, or Eco Collection, or Sustainable Collection (literally going through any trigger phrase we could think of) and not only did they no know where in the store it was, they didn't even know it existed.

Along with such progressive fashion comes the opportunity for Banana Republic, and their mothership Gap Inc. to educate their employees. We're thinking eco seminars would be a great accessory to compliment the green in these clothes.

All in all, major cool points to Banana Republic for this great collection. Also, shout out to Suanny, a super-helpful sales associate who assisted in styling and photography.

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