Monday, September 8, 2008

Aveda' Kick the Cap Campaign

Kick the Caps Winners Max, Jacob and Margaret

Evan Miller of Aveda

We stopped by Aveda's Fashion Week launch party celebrating its bottle cap recycling program, Kick the Cap, this past Thursday night.   Aveda is providing products and stylists for the Preen, Rodarte, Alexander Wang, and 3.1 Phillip Lim fashion shows.  

Most impressively of the evening were two brothers, Max (9) and Jacob (12) of New Jersey who collected 14,000 caps after their mom read Aveda's call to cap-action in Shape Magazine.  The two bros were cool as cucumbers but super hyped to talk all things environment, penguins, and sunglasses.

Read here from the Organic Beauty View interview with Aveda's Director of Environment, Evan Miller.

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