Friday, March 28, 2008

Banana Republic's Green Fashion Collection

A little bird has informed us at G Spotting that Banana Republic will be launching a green collection starting April 8th to commemorate Earth Day, falling this year on April 22nd. Banana Republic, a favorite retailer of many a business woman and hip professional alike, including my friend Rachel, is known for their classic, sophisticated separates and overall smart aesthetic. BR operates more than 500 stores in the US and 26 in Canada and is owned by Gap Inc, who this past quarter had a total revenue of $4.68 billion. When a store of this fashion influence and magnitude starts preaching that good green word, you know something big is about to happen.

The collection will include over 50 sustainabley sourced mens and womens pieces and 1 percent of sales, or up to $100,000 from purchases made between April 22-27 will go to the . Trust for Public Land. This Earth Week initiative is the first step towards the brand's $1 million commitment to the Trust for Public can check out more info at, which will go live April 7th.

Next week the G-Spotters are going to the view the collection, so more to come on this lede.

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