Tuesday, June 24, 2008

18-24 Year Olds Demand Green Options

"We anticipate that as time goes on, more and more boomer shoppers will simply expect brands to be eco-friendly. Rather than this being a point of brand differentiation, it will be a price of entry."
Heather Stern, director of marketing. Focalyst

According to Burst Media, US Internet users ages 18 to 24 had a greater tendency to fully integrate green behavior into their daily lifestyles than did their older counterparts.

Looks like green is a go...

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