This past October, Timberland launched the Earthkeepers boot collection. This collection of burnished leather boots' footbed, sole, and lining are made from recycled materials, as well as Timberland's standard waterproof and seam-sealed construction to protect against the elements. Around the holidays to advertise the campaign, Timberland erected billboards around their hometown of Boston and also Providence. Once the holiday season was over, the billboards were taken down and were repurposed and made into slamming tote bags. Major props to Timberland for their durable gear, fashionable panache, and green integrity.
Thanks to Erica for G Spotting this story for us.